Friday, 18 June 2021 06:06


Today, on June 18, a presentation of the new design and packaging of the BMB Za'faron brand was held at the SAVII pharmacy chain of the MAKRO Riviera shopping center in Tashkent. The rebranding event was attended by representatives of the company, biologists and pharmacists, artists, journalists and bloggers.

During the presentation, the experts provided detailed information about the saffron cultivation and processing project and the benefits of BMB Za'faron products.

As you know, this project is being implemented by BMB TRADE GROUP together with Italian partners in the Bakhmal district of the Jizzakh region.

The national product presented by the company was tested in two stages in the renowned European laboratories Chimiche Ed Ecologiche Sas and Laboratori di Ricerche Analytiche e Tecnologiche su Alimenti e Ambiente and was recognized as a high quality product. These aspects lead experts to believe that the saffron product offered by the company will undoubtedly win the hearts of Europe's thin consumers.

During the event, representatives and guests of the capital tasted saffron tincture and highly appreciated it. On the shelves of "SAVII" pharmacies it was noted that BMB ZA'FARON products under the new national brand play an important role in strengthening the health of the population of our country.

Bekzod Mamatkulov, Chairman of the Supervisory Board of BMB Trade Group, who took part in the event, said that products under the BMB Za'faron brand have successfully entered the Uzbek and foreign markets.

We strive to expand the scale and geography of this innovative project, ”he said.

According to Bekzod Mamatkulov, the saffron-growing project is also positively affecting efforts to create new jobs and provide employment.

For your information, the EU countries as well as the USA, Saudi Arabia and South Korea are interested in this highly regarded product and have signed corresponding export agreements.

At the same time, the US Food and Drug Administration (FDA) authorized the import of saffron products from Uzbekistan to the US under the BMB ZA'FARON brand. It should be noted that FDA registration opens up wide opportunities for effective cooperation between the company and large companies operating in the American pharmaceutical industry.

Thanks to such efforts and new opportunities, the company seeks to make a worthy contribution to increasing not only its own export potential, but also the export of saffron products in Uzbekistan as a whole.